Lacoste
Omni-Channel & CRM Senior Manager - based in Korea
Company profile

The LACOSTE legend (www.lacoste.com) was born in 1933, when René Lacoste revolutionized men’s fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts by what has now become the classic LACOSTE polo shirt. Almost 80 years after its creation, LACOSTE has become a «lifestyle» brand which allies elegance and comfort. The LACOSTE art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, and fashion jewellery.

As LACOSTE continues to experience successful and sustainable growth, the company is now searching a high calibre candidate for an Omni-Channel and CRM Senior Manager based in Korea.

Objectives and responsibilities
  • Based in : Seoul / South Korea
  • Contract : 01/2019 - permanent

Reporting directly to the Sales Director Korea, and working very closely with the local teams and the HQ, you are responsible for defining, recommending and implementing an Omni-channel and CRM strategy in Korea with the objective to enhance and develop the brand awareness, profit grow and to provide quality services to customers. You will manage a team of 4 people: e-retailer Manager, Digital flagship Manager, 2 CRM Managers.

Your main responsibilities will be:
1) E-Commerce & Omni-Channel
• Grow the online sales revenues of Lacoste e-commerce flagship and e-retailers, including full P&L responsibilities
• Define and execute e-commerce strategy in regards to user experience, merchandising, digital media, with a focus on key business KPIs
• Ensure sustainable growth of digital footprint in line with the premium positioning of the brand
• Develop Omni-Channel services to provide an integrated customer experience (i.e. tablet in store, 1H pick-up, Ship-from-Store…) by aligning global expectations and local market specifications

2) CRM
• Establish the customer centric strategy and execute CRM operations (in-store activation and promotion operations in line with local market)
• Drive customer activation through proper CRM KPIs management ( new recruitment opt-in, re-purchase of existing, reactivation of sleeping members, best customers management, customer lifetime value,....)
• Grow customer engagement through all touch points (offline POS, MMS/SMS, Kakao, and other social medias,…)
• Provide the organization with quantitative and qualitative customer data analysis and insights to drive business performance
• Manage segmentation and communications in coordination with corporate

3) Customer service and after sale service
• Manage operations to ensure proper customer experience and feedback management through all touch-points and journeys

4) Management
• Manage team talents while engaging to achieve goals
• Manage relationship with different regional functions/HQ for all E-Commerce and CRM related issues & external partners (e-retailers, agencies,...)



Function skills : marketing ( e-commerce merchandising - SEO&SEM - traffic management - digital marketing - CRM ) sales ( e-commerce sales )

Product skills : fashion accessories ( small leather goods, belts - shoes - handbags, travel bags ) fashion textile ( knitwear - sportswear - children - men - women )

Product category : Middle-market / High-end

Business sectors : manufacturer ( fashion, textile & apparel )


Your profile

• Minimum 8 years total experience including 3-5 years specialized in E-commerce, CRM and Digital Marketing related functions combining keen creativity and strategic thinking
• Experience in international good brands for product categories such as fashion, fashion accessories, FMCG,…
• Experience in product management, merchandising, allocation, planning
• Project management skills: communication, planning, time management,...
• Sound business acumen with solid analytical skills, well-organised and structured
• Strong Leadership, able to drive high performance team
• Able to build strong relationships with business partners to improve the sales
• Fluent in English. Korean is a plus
• Willing to travel 10% of your time



Experience years : 10 to 15

Language skills : english (business proficient)


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