BeThe1 history
- Established in 2002 with offices in Paris, New York and Tokyo by leading employment specialists and senior business executives in fashion, beauty, home & retail, and based on the best practices of 100 major employers in France, Europe, USA, Middle East, Asia and Japan.
- Hong Kong, Shanghai and Singapore offices opened in 2007.
- Today, BeThe1 performs around 300 search missions per year for middle to senior executive positions (retail, commercial, marketing, finance, HR, creation, supply chain, management, etc.) in 30 countries with a very high success rate, having drawn together a large community of high-quality professionals in those fields.
BeThe1 mission
- Build trust between candidates and employers to facilitate the deeply complex decision for both parties to embark on and succeed in a joint work venture.
- Thanks to its specific mixture of professionalism, hi-tech and humanism, BeThe1 aims to be the highest quality employment service and become the reference of choice among the community of professionals and employers in fashion, beauty, home & retail.
BeThe1’s consultants’ vision and values
- People oriented, with a solid human resources acumen
- Highly developed skills in assessing people and business situations
- True expertise of industry-specific job functions, company structures and key players
- Transparent, honest and caring as consultants to both candidates and clients
- Results driven
- Each search is entirely processed by one single dedicated consultant, from the initial briefing stage to following-up the integration of a newly hired colleague
BeThe1 advanced technology engenders a high quality recruitment service
- Free and confidential self-registration on www.BeThe1.com of the professionals’ profile using highly specialized MCQ in fashion, beauty, home and distribution, including upload of resume / photos / book.
- Efficient in-house BeThe1 platform screening and matching with high accuracy between each registered professional for each job offer.
- Interactive communication system between each professional and BeThe1’s consultant.
François Bouyer, President and founder
François has specialized in the international fashion, beauty and retail business for more than 25 years. A former senior executive with LVMH, he managed Christian Lacroix and Céline worldwide. François previously served as European director and CEO of Nina Ricci subsidiaries in Japan for 10 years, following marketing and export sales roles at Lesieur-Cotelle Group, a leading consumer goods company. François's 1st venture was in Hong Kong in 1982 in a sustainable development business.
François earned degrees from Amiens business school in France in 1980, the European Commission's Executive Program in Tokyo in Japan in 1985, and Harvard Business School (AMP) in 1999. François is the author and coordinator of the Code of Good Human Relationships at Work, and a specialist in improving well-being at work.
Anne Muriel Boutry, Consultant
Consultant in specialized recruitment for more than 13 years including 7 at BeThe1. Anne Muriel graduated from IEP Lille (Political Science Institute) in 1994 with a degree in economics and finance and from IEP Rennes in 1995 with an advanced degree in media management.
BeThe1's first staff consultant, Anne Muriel joined us in July 2004 after working as a recruiter and consultant for service providers, telecoms and companies specialized in new information and communication technologies.
Gildas Lagües, Consultant
Gildas has been a specialst in recruitment for prestigious luxury-sector companies over the past nine years. He spent three of those years in Japan working for some of the sector’s biggest names, such as LVMH and Bluebell, pioneering recruitment strategies characterized by innovation and excellence.
Gildas developed special expertise in the wines and spirits segment, mainly related to the marketing, merchandising and public relations professions. He currently carries out a variety of assignments while continuing to offer this expertise in different markets, including France, Europe and Asia-Pacific.
Jérémy Falédam, Internet & CRM Manager
Having a passion for the web, Jeremy holds a Master's Degree in Marketing and Management in Information Technologies, with a major in e-business.
As a project Manager in the Paris web agency Dagobert, he developed the "personal space" of Citroën car maker website. He then became Community Manager for the jewelry brand Marisa Perry Atelier in New York before joining BeThe1 in 2010.
Europe: BeThe1 SA - 18 Avenue de Villiers / 11 rue de la Terrasse 75017 Paris, FRANCE - Tel: +33 1 4770 7323 - contact@BeThe1.com
Olivier Hui Bon Hoa, General Manager Asia
Olivier is Eurasian (Sino-French) and was born in France. After graduated in France, Olivier moved to UK between 1992 and 1995 where he graduated from the University of Plymouth and Nottingham with a Bachelor and Master Degree respectively. Olivier then started a career in the wine and spirits industry in a Burgundian Estate in the international sales before moving in 1997 to Hong Kong to open a wine division for a trading company.
Between 1999 and 2003, Olivier was in charge of the sales and marketing for a wholesale and distribution wine company he co-founded with a French Business Partner in Hong Kong. In 2004, he joined a world leading recruitment and staffing firm and headed one of their main branch in Hong Kong as well as opened their Accounting and Finance division in 2006. Olivier is fluent in French and English.
François Bouyer, President and founder
François has specialized in the international fashion, beauty and retail business for more than 25 years. A former senior executive with LVMH, he managed Christian Lacroix and Céline worldwide. François previously served as European director and CEO of Nina Ricci subsidiaries in Japan for 10 years, following marketing and export sales roles at Lesieur-Cotelle Group, a leading consumer goods company. François's 1st venture was in Hong Kong in 1982 in a sustainable development business.
François earned degrees from Amiens business school in France in 1980, the European Commission's Executive Program in Tokyo in Japan in 1985, and Harvard Business School (AMP) in 1999. François is the author and coordinator of the Code of Good Human Relationships at Work, and a specialist in improving well-being at work.
Ruby Lin, Researcher
Ruby worked at a fashion e-commerce company based in the heart of New York’s Fashion District before returning to her home town, Hong Kong.
Internet-savvy and people-oriented, she aspires to inject new perspectives to BeThe1’s talent search strategies. She graduated from a liberal arts college in New England with a double-degree in English and Political Science. She is fluent in English, Mandarin and Cantonese.
Asia: BeThe1 Ltd. - 23 Thomson Road, Room B, 25th Fl, Yam Tze Commercial Building, Wanchai Hong Kong SAR, HONG KONG - Tel: +852 3586 9361 - infoasia@BeThe1.com
François Bouyer, President and founder
François has specialized in the international fashion, beauty and retail business for more than 25 years. A former senior executive with LVMH, he managed Christian Lacroix and Céline worldwide. François previously served as European director and CEO of Nina Ricci subsidiaries in Japan for 10 years, following marketing and export sales roles at Lesieur-Cotelle Group, a leading consumer goods company. François's 1st venture was in Hong Kong in 1982 in a sustainable development business.
François earned degrees from Amiens business school in France in 1980, the European Commission's Executive Program in Tokyo in Japan in 1985, and Harvard Business School (AMP) in 1999. François is the author and coordinator of the Code of Good Human Relationships at Work, and a specialist in improving well-being at work.
Pierre Sernet, President of the subsidiary, BeThe1 USA Inc.
Pierre has lived in New York for 25 years and is an entrepreneur who specializes in marketing and sales.
After a career in finance, Pierre created companies in computer hardware manufacturing, real estate and the Internet. Among his companies are ArtNet, which is listed on the German Neuer Markt; Cidex, which was sold to Banta Corp.; and NodLeT, an online commodity trading site.
BeThe1 USA - c/o P. Sernet - 17 EAST 76th ST, NYNY 10021, New York, USA - contact.us@bethe1.com
Sophie Dufaure, Consultant
Sophie has 16 years of experience in France, Japan and USA (9 years). She worked for a leading European bank and telecoms companies as well as consulting firms in multiple sectors (Finance, Telecom, Energy, Automobile) in various functions including Head of Human Resources (5 years), Knowledge Management Consultant and Project Manager.
Sophie graduated as an IT Engineer (France) in 1994 and was certified Professional Human Resources (USA) in 2011. She is fluent in French and English.
Lily Ting, Consultant
Lily has 15 years of recruitment experience serving MNCs and SMEs throughout Asia. Educated in France and a Hong Kong resident for nearly 20 years, Lily specializes in intercultural recruitment and management.
Lily speaks English, French, Cantonese and Mandarin.
Ruby Lin, Researcher
Ruby worked at a fashion e-commerce company based in the heart of New York’s Fashion District before returning to her home town, Hong Kong.
Internet-savvy and people-oriented, she aspires to inject new perspectives to BeThe1’s talent search strategies. She graduated from a liberal arts college in New England with a double-degree in English and Political Science. She is fluent in English, Mandarin and Cantonese.
Hong Kong: BeThe1 Ltd. - 23 Thomson Road, Room B, 25th Fl, Yam Tze Commercial Bld Wanchai, Hong Kong SAR - Tel: +852 3586 9361 - infoasia@BeThe1.com
François Bouyer, President and founder
François has specialized in the international fashion, beauty and retail business for more than 25 years. A former senior executive with LVMH, he managed Christian Lacroix and Céline worldwide. François previously served as European director and CEO of Nina Ricci subsidiaries in Japan for 10 years, following marketing and export sales roles at Lesieur-Cotelle Group, a leading consumer goods company. François's 1st venture was in Hong Kong in 1982 in a sustainable development business.
François earned degrees from Amiens business school in France in 1980, the European Commission's Executive Program in Tokyo in Japan in 1985, and Harvard Business School (AMP) in 1999. François is the author and coordinator of the Code of Good Human Relationships at Work, and a specialist in improving well-being at work.
Tadashi Inuzaka, Partner and Representative of BeThe1 in Japan
After earning an MBA at the university of Dallas, Tadashi created Hawaii's first cybercafé, then opened hotels and restaurants in Tokyo and Honolulu. Since 1995, Tadashi has built many Japanese websites that focus on tourism and catering.
In July 2004, Tadashi was elected Senator for Nagasaki Province, and has been actively involved in politics in Japan ever since.
Japan : BeThe1 c/o Island Voice - 10-9 Shinsen-cho, Shibuya Ku T150, Tokyo, JAPAN - contact.jp@BeThe1.com
Isabelle Bouisse-Bloigu, Manager, China
Isabelle has over 11 years of experience in the Fashion Industry, including 10 years based in China. She has worked for leading European fashion brands and companies in functions related first to sourcing, overseas buying, manufacturing and quality control then focusing on product development functions before moving to the retail side as Purchasing Director for the last 3 years supporting the rapid retail expansion inChina.
Majored in International Business and Management from EDHEC business school, Isabelle is also a part-time lecturer for postgraduate programs at the International fashion Academy in Shanghai. She is fluent French, English, Spanish and Mandarin.
Annabelle Renoult, Business Development Manager
Annabelle has 12 years of international experience within the Beauty industry in Retail Management, Operational Marketing and Merchandising. She is a former executive with Estée Lauder and Shiseido groups.
Annabelle graduated from University Paris IV Sorbonne in Communication and from EFAP in Marketing & PR.
China: BeThe1 Ltd. (Honk Kong) - infochina@BeThe1.com - +86 135 0160 0871
François Bouyer, President and founder
François has specialized in the international fashion, beauty and retail business for more than 25 years. A former senior executive with LVMH, he managed Christian Lacroix and Céline worldwide. François previously served as European director and CEO of Nina Ricci subsidiaries in Japan for 10 years, following marketing and export sales roles at Lesieur-Cotelle Group, a leading consumer goods company. François's 1st venture was in Hong Kong in 1982 in a sustainable development business.
François earned degrees from Amiens business school in France in 1980, the European Commission's Executive Program in Tokyo in Japan in 1985, and Harvard Business School (AMP) in 1999. François is the author and coordinator of the Code of Good Human Relationships at Work, and a specialist in improving well-being at work.
Cyril Couten, CFO
Cyril spent 20 years in the computer/software industry (HP, McDonnell Douglas Information Systems, IBM Europe) where he held various jobs in the finance function (eg CFO of IBM Europe SW Group, Director of Operations for Lotus Europe). Since 2000, he has occupied part time CFO positions in several companies.
Cyril joined the BeThe1 team at its creation, in 2001. His other activities include consulting and investment in start-ups and small companies.
Jérémy Falédam, Internet & CRM Manager
Having a passion for the web, Jeremy holds a Master's Degree in Marketing and Management in Information Technologies, with a major in e-business.
As a project Manager in the Paris web agency Dagobert, he developed the "personal space" of Citroën car maker website. He then became Community Manager for the jewelry brand Marisa Perry Atelier in New York before joining BeThe1 in 2010.
Patrick Montier, Technical Manager
Fascinated by new technologies since the age of 17, Patrick received a computer science degree from CNAM, an engineering school in Paris. Before joining BeThe1, he worked as a system and network administrator at the Caisse d’Epargne bank in Lyon, the technical director of an IT services firm and founder an manager of an IT service firm since 2002.
He specializes in information technologies and implementation of complex and communicating applications. Patrick helped design and select technologies for the BeThe1 website since 2001 and continues to upgrade the site on an ongoing basis.
Christophe Lenoir, Projects & Technical Consultant
Christophe joined BeThe1 during its operational launch in early 2002 and has been specializing in online marketing for the past eight years. Christophe's expertise goes from marketing at CLARINS in Mexico to CRM for a major cosmetic brand and a CRM software specialist.
He received an advanced degree in e-commerce and marketing in 2002 from the Pôle Universitaire Léonard de Vinci and a Master’s degree in international business from the business school ICD Paris (Groupe IGS).
Philippe Gil, Founder
For the past twenty years, Philippe has had management responsibilities in the fields of consulting, training and new technologies. He managed Cegos Interactive and Info Convergence (business units of Cegos, the leading European company in the training industry) then co-founded eLearning Agency, a service company specializing in new technologies for training purposes, then co-managed the e-learning business of the DEMOS Group.
Philippe is the author of E-formation, NTIC and Re-Engineering de la Formation, published by Editions Dunod.
Marie Laure Tiné, Founder
Previously a principal consultant at Heidrick & Struggles, the world's second leading search firm specializing in top management, Marie- Laure has been focused on fashion, beauty and retail for 30 years.
She also served as vice president of Fine Fragrances Europe for Givaudan Roure, one of the world's leading fragrance companies.
BeThe1 International - 18 Avenue de Villiers / 11 rue de la Terrasse, 75017 Paris, FRANCE - Tel: +33 1 4770 7323 - inquiries@BeThe1.com
Stephanie Grouselle, Manager South East Asia
Stephanie has 7 years of experience in France, Oceania, Canada and Singapore. In France, she worked for a leading European bank as a National Trainer focusing on retail banking and talent development (front line staff to senior executives) before moving as a Branch Manager herself. In Singapore since 2010, she has been a Sales Manager for a luxury retail & wholesale company (Food and Beverage).
She is Eurasian, graduated from ESC Rennes Business School and is fluent in French and English.
BeThe1 Singapore - 37 Tannery Lane #04-03/04/05 Tannery House, Singapore 347790 - Tel: +65 6844 2957 - contact.sg@BeThe1.com
A more human and effective work environment:
We are currently witnessing a reconciliation of employee and shareholder interests, and BeThe1 hopes to make a modest contribution to this development by offering professionals free access to the job market and by providing companies with high-quality services in the field of human resources.
Code of good human relations in the workplace.
That is why we developed this Charter: a code of conduct and declaration of intention which lists the fundamental components of good human relations. You can download it or find out more below:
Donations to humanitarian organizations:
For further information on BeThe1 commitment to CIMR, please click here.
Since our start in 2002, BeThe1 has been committed to donating 0.5% of its net sales to supporting NGOs dedicated to training differently abled people. We have chosen the Central Institute on Mental Retardation (CIMR) in Trivandrum, based in Thiruvananthapuram, capital of Kerala State in southern India, and which is contributing to change the negative image of people with Down Syndrome in India, where at least 1,5 million people affected today. CIMR educates and trains children with Down's Syndrome and their parents. Parents learn how to take better care of their differently abled child in the absence of adequate local services. Education of people with Down syndrome at CIMR is based on learning manuals skills and arts (dance, music, drawing, etc.) which enables them to express their emotions, an area where they often demonstrate extraordinary talents. Their spectacular acting abilities in particular allow them to take on a full fledged role in modern Indian society.
During the course of our exchanges and annual visits, CIMR and BeThe1 had a dream of building a theatre where mentally retarded people would develop, perform and earn a living (at least partly) from their remarkable artistic talents. Luckily, BeThe1 managed to find the necessary funding in Europe which enabled CIMR to realise our dream. The theatre opened in May 2007 in Kovalam (the great sea resort of Kerala, near Trivandrum) and we have continued to support it ever since.
